The Evolution of Dawn to Dusk

What does it take to maintain athletic focus at a consistently high level at all times? How can you apply this type of focus to every facet of your life, not just in athletic endeavors? What can you do to maintain focus for the amount of time necessary to generate a result that is championship-worthy? These are the questions that led us to develop Dawn to Dusk.

We wanted a way to attain and prolong the level of focus afforded by caffeine, without the crash and cover the inefficiencies inherent in regular caffeine use and fight the multiple cup habit many people fall into.

When development began, we had a simple goal: provide enough caffeine to super athletes who were high caffeine users so they wouldn’t need endless cups of coffee throughout the day. Athletes sometimes space their caffeine ingestion inappropriately or at odd times – just to get through the day, never mind focus!

After pushing past the dosage limits, we reformulated the product to a dosage tailored for the everyday person, allowing them to get through their workday and weekend activities more efficiently.

As the different reiterations of Dawn to Dusk have come across our table, we’ve received solid feedback from the several types of users. Throughout the trial periods, we tested the product out on the recreational poker player, the weekend golfer, the weekend obstacle course racer, and the rock climber.

Once we had finally found the right combination of ingredients and the right dosage that would allow our users to swing a golf club at the same level of power, speed and focus throughout the three hours, we had Dawn to Dusk.

Article Review: Caffeine’s effect on professional golfer performance in 2-day tournament

This article examined the effect of caffeine supplementation throughout a 36-hole golf study over the course of 2-days (18 holes each day). As an incentive for performance a $1000 purse was divided to the top finishers. 12 male golfers with a USPGA handicap between 3-10 and an average age of 34 (+/- 14yrs) were recruited as subjects. The study design was a simple yet well-respected randomized double-blind cross-over study. Breaking this down: First, the researchers randomly divided the 12 golfers into two 6-man groups, and what makes it double-blind is that the researchers didn’t know which golfer was assigned to which group. This is essential to remove the researcher bias of wanting the experiment to succeed. Lastly, “cross-over study” means that on day 1 let’s say “group A” receives the caffeine supplement while “group B” receives the placebo. On day two, it switches with group A now receiving the placebo, and group B receiving the caffeine supplement. This protocol eliminates the chance of one group being significantly more sensitive to the caffeine supplement.

The researchers did the correct statistical analysis for the data which was a multiple t-test analysis with Bonferroni corrections. And found:

Results

Significant – Performance significantly increased with caffeine supplement

• Total score
• Greens in regulation (GIR)
• Drive distance
• Questionnaire-> energy and fatigue

Not Significant – Caffeine performance doesn’t differ from placebo

• HR
• Breathing rate
• Peak trunk acceleration
• Putt posture

Our Take:

The most important metric to consider in this study is total score because for golf, this is the only variable that matters in determining a winner and a loser. All the other performance variables examined in this study can be considered sub-variables for researchers to try to create a detailed understanding of which specific part of their golf game is improving from caffeine supplementation. Looking at the full picture, we would conclude that caffeine has both a psychological and physical effect on one’s golf game. Drive distance and GIR significance reveal that the golfers are striking the ball more consistently and possibly with more power. On the psychological end, the questionnaire revealed that the golfers subjectively felt more energetic and less fatigued throughout the day, even though the energy expenditure was unchanged. Extrapolating this data to other sports, I believe that caffeine can provide benefit to anaerobic sports by increasing precision and power production, and benefits to aerobic sports by increasing overall time-to-exhaustion. In addition, caffeine has also been shown to attenuate negative short-term effects of sleep deprivation including reaction time and decision-making ability.